principals

Meet Morrison & Company's Principals (owners).

Founder & Principal R. Brent Morrison

R. Brent Morrison founded Morrison & Company in 2002.  He has served processing, agribusiness, distribution, manufacturing, and other companies as an executive and advisor since 1981.  Brent oversees Morrison & Company strategy and implementation, practice development, infrastructure development, and serves as an “internal consultant” to our team and clients.

Brent was formerly Vice President and Chief Financial Officer of Sunsweet Growers Inc., one of the nation's premier producers of juices and dried fruit products.  Before joining Sunsweet, he was President of Butte County Rice Growers Association (BUCRA), an agribusiness service and supply company.

While Senior Manager with the “Big Four” accounting firm Deloitte, Brent led the Sacramento office's Food & Consumer Products Industry Group and helped found and direct the Sacramento office forensic accounting practice, assisting clients with business-related legal issues.  He was previously controller for a manufacturer of heavy equipment and structural steel components.  He began his career with a predecessor firm of KPMG.

Brent holds a bachelor’s degree in business administration and is a Certified Public Accountant (inactive).  He is a graduate fellow of the California Agricultural Leadership Program, a two-year educational fellowship hosted by four participating universities.  He is a certified Six Sigma “Champion,” the continuous process improvement methodology favored by General Electric and other major manufacturers.

Brent is a member and past President of the Far Western Chapter of the National Society of Accountants for Cooperatives, a member of the Chico Rotary Club, and a past director of the California Agricultural Leadership Alumni.  He has served with many professional and civic organizations, including an appointment to a state advisory board by then California Secretary of Food & Agriculture (and later USDA Secretary) Ann Veneman.  A published writer, Brent wrote "The Brent Morrison Column," which appeared in several western newspapers for over eight years. 

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Managing Principal Geoffrey R. Chinnock, CPA

Managing Principal Geoffrey R. Chinnock, CPA, has more than 15 years professional experience in finance, accounting, and business, serving since 2007 with Morrison & Company as an advisor to clients involved in marketing, processing, agribusiness, distribution, manufacturing, and production agriculture.

As Managing Principal, Geoff’s responsibilities include day-to-day firm leadership and governance, operational oversight, strategic vision, practice development, and quality of service. Geoff also leads Morrison’s Interim/Outsource practice area, guiding a broad range of clients from small businesses to companies with international operations. Geoff assists clients in managing key relationships, such as vendors, financial institutions, and insurance providers; directs short and long range financial forecasting; assists with cash flow management and inventory management; and manages internal staffing with a focus on professional development. Geoff’s expertise encompasses cost controls, systems improvement, and finance/accounting efficiency.  He has served several clients as an interim CFO or controller, leads many of Morrison’s executive recruitment searches, and conducts planning and feasibility projects in addition to writing competitive grants.

Geoff joined Morrison & Company after three years with the finance and accounting department of Feather River Hospital in Paradise, California, where he played an integral part in the hospital’s financial management.

Prior to joining Feather River Hospital, Geoff served with local and regionally based CPA firms for four years, providing advisory, tax, audit, and financial services to independent business clients.  He holds a bachelor’s degree in business administration with an emphasis in accounting and is a member of the National Society of Accountants for Cooperatives, serving on the National Society of Accountants for Cooperatives Far Western Chapter Board.  He is an alumnus of the Butte Civic Pioneers leadership program.

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Principal Toni Scott

Principal Toni Scott, M.S., directs our grant services and conducts research, provides project management, and writes competitive state and federal grant proposals for Morrison & Company clients in the areas of marketing, risk management, and alternative energy, serving clients in food, agribusiness, manufacturing, production agriculture, processing, and marketing. She also assists with executive recruitment on behalf of Morrison clients and directs Morrison & Company's external communications and industry outreach.

Toni holds a bachelor’s degree in political science and agriculture business from California State University, Chico, and a master’s degree in print journalism from Boston University. She worked for the Chico Enterprise-Record, a daily newspaper, for three years, covering city government and stories related to business, agriculture, education, and public safety.

Toni is the Chair of the City of Chico Planning Commission and past Chair of the Board for the Chico Chamber of Commerce. She is the past President of the Chico Chamber of Commerce Young Professionals Organization, a member of the Butte County Farm Bureau Board of Directors, a founding director of the Butte Agriculture Foundation, past chair of the Butte County Young Farmers and Ranchers, a former appointed member of the City of Chico Sustainability Task Force and a former appointed member of the Butte County Library Advisory Board. She is a graduate of the California Farm Bureau Federation's Leadership Farm Bureau program and a contributing business columnist for the Chico News and Review.

Toni was named Chico's Rising Star in 2012 by the Chico Chamber of Commerce. Toni and her colleagues won the top ”Awards for Excellence in Health Care Journalism" honor from the national Association of Health Care Journalists for her work on a four-part investigative report in 2010.  She also received the 2009 Butte County Farm Bureau Media Partner of the Year award in recognition of her work covering agricultural issues.  In college, Toni was a member of Sigma Alpha, a national professional agriculture sorority, and worked for the CSU Chico College of Agriculture as a public information intern.

Connect with Toni on LinkedIn