Plan. Perform. Succeed.
From Day 1, Morrison’s focus has on been recognizing, respecting, and meeting the needs of our clients. Our founder brought the perspective of both industry executive experience and senior management in what is now the world’s largest accounting and consulting firm; Morrison carries on that tradition with a team that combines professional service and real-world industry backgrounds. With an understanding of both top-notch service organizations and real-world client needs (and how they can collide rather than connect), our mission is to be a trusted advisor.Read more
Founded in 2002, Morrison today offers a robust team of professionals in three service areas: Business & Accounting Advisory, People Solutions, and food, ag, and energy related Grants. Along with our headquarters in Chico, California, we serve clients from our location in Folsom, California, in the Sacramento region. Our clients are located across the United States.
As you will see in our Services page, our services are designed to fill needs that are both challenging and vital:
- Interim or outsourced business, accounting, financial, and human resource roles and consulting.
- Executive and management recruitment focused on your needs – not the need to make a commission.
- Grant strategies to maximize your marketing, energy efficiency projects, equipment upgrades, training programs, and more.
Whether it’s a temporary need, regular ongoing assistance, or a special project for which you require additional expertise, our experience with middle market organizations allows us to support clients from the start-up phase to growth and transition. Our industry focus expertise includes food, agribusiness, processing, distribution, manufacturing, marketing, trade associations, construction, and government.
We don’t hire advisors straight out of college. If you’re going to consult, you should probably know something.Brent Morrison, Founder
R. Brent Morrison founded Morrison in 2002. He has served processing, agribusiness, distribution, manufacturing, and other companies as an executive and advisor since 1981. Brent oversees Morrison strategy and implementation, practice development, infrastructure development, and both serves and oversees services to Morrison clients. He brings special expertise in business planning, strategy, management, and financial analysis.
Prior to founding Morrison, Brent was Vice President and Chief Financial Officer of Sunsweet Growers Inc., one of the nation's premier producers of juices and dried fruit products. Before joining Sunsweet, he was President of Butte County Rice Growers Association (BUCRA), an agribusiness service and supply company. As a Senior Manager with the “Big Four” accounting firm Deloitte, Brent led the Sacramento office's Food & Consumer Products Industry Group and helped found and direct the Sacramento office forensic accounting practice.
Brent holds a bachelor’s degree in business administration and is a Certified Public Accountant (inactive). He is a graduate fellow of the California Agricultural Leadership Program, a two-year educational fellowship hosted by four participating universities, and a certified Six Sigma “Champion.”
Brent is a member and past President of the Far Western Chapter of the National Society of Accountants for Cooperatives, a member and officer of the Chico Noon Rotary Club, and a past director of the California Agricultural Leadership Alumni. He has served with many professional and civic organizations, including an appointment to a state advisory board by then California Secretary of Food & Agriculture (and later USDA Secretary) Ann Veneman.
- Founder & Principal
- CPA (Inactive)
- Six Sigma “Champion” certified
- Graduate, California Agricultural Leadership Program
- Past Chapter President, National Society of Accountants for Cooperatives
Toni Scott leads and directs Morrison’s grant services, working with clients in government, food, agribusiness, manufacturing, production agriculture, processing, and marketing to plan, prepare for, and secure competitive state and federal grant funding. She also oversees grant administration of client projects and contributes to business plan and feasibility study projects and conducts strategic planning and facilitation. Toni directs Morrison’s external communications and industry outreach.
Toni has written and/or overseen the preparation of most of the ~$45 million in successful grant proposals Morrison has written over the history of the company. These include grant proposals for industry commodity associations; grower-owned cooperatives; private for-profit entities; trade associations, and nonprofit organizations.
Toni holds a bachelor’s degree in political science and agriculture business from California State University, Chico, and a master’s degree in print journalism from Boston University. She worked for the Chico Enterprise-Record, a daily newspaper, for three years, covering city government and stories related to business, agriculture, education, and public safety.
Toni is the past Chair of the City of Chico Planning Commission and is the past Chair of the Board for the Chico Chamber of Commerce. She is the past President of the Chico Chamber of Commerce Young Professionals Organization, a member of the Butte County Farm Bureau Board of Directors, a founding director of the Butte Agriculture Foundation, past chair of the Butte County Young Farmers and Ranchers, a former appointed member of the City of Chico Sustainability Task Force and a former appointed member of the Butte County Library Advisory Board. She is a graduate of the California Farm Bureau Federation's Leadership Farm Bureau program and a former contributing business columnist for the Chico News and Review.
- Master of science in Print Journalism
- Member, Past Chair, Chico Planning Commission
- Board Member, Butte County Farm Bureau
- Board Member, Past Chair, Chico Chamber of Commerce
- Board Member, Jesus Center
Shawn Miller joined Morrison in 2016 and leads our People Solutions Services practice area, serving clients in industries including agribusiness, manufacturing and processing, distribution, health care, and non-profit, focusing on executive recruiting, organizational development, outsourced and interim human resources management, and human resources advisement and compliance.
Shawn's expertise includes strategic planning and mission development, compensation planning, leadership training, psychometric evaluations, succession planning, human resources audits, and best practices assessments.
Shawn previously served in human resources manager and quality & compliance positions for NIBCO, Inc., a manufacturer of valves, fittings, and flow control products that operates manufacturing facilities throughout the United States, Mexico, and Poland. Additionally, he has held operations or production manager positions at Dometic, overseeing their US based refrigerator manufacturing process; Global Building Products, a US based manufacturer of steel doors and windows for commercial construction; and Dutch Mills, Inc., a manufacturer of high-end furniture and cabinetry. Shawn also founded and operated a manufacturer of high quality furniture, cabinetry, and millwork products. Shawn became SPHR certified in 2003 and holds a bachelor’s degree from Cedarville University, Ohio.
- B.A. degree, Cedarville University, Ohio
- SPHR (inactive)
- Industry HR and Operations background
- Member, Society of Human Resources Management
- Member, Sacramento Area Human Resources Association
- Certified, Hogan Assessments
- Certified, Targeted Selection Behavior Interviewing
- Certified, Lean Mfg./Theory of Constraints
- Certified, Det Norske Veritas Loss Control Management System
- Certified, ISO 9000 Internal Audit
Amanda Bullock serves Morrison clients in outsource CFO and controller level roles in industries including food, agribusiness, manufacturing and processing, distribution, and marketing. She focuses on financial reporting and analysis, financial and accounting efficiency, cash flow budgeting and management, business plans and feasibility studies, and short- and long-range planning.
Prior to joining the Morrison team, Amanda served as Controller at the California State University, Chico Research Foundation, reporting to the Executive Director. Amanda’s career began at Matson and Isom (now KCoe Isom), the region’s leading public accounting firm, working with audit and tax clients. She later joined a local CPA firm, serving assurance and tax engagements as a Manager.
Amanda is a licensed Certified Public Accountant and holds a Post-Baccalaureate Certificate in accounting from Southern Oregon University and a bachelor of arts degree in psychology with a minor in business administration. She is a member of the Chico Chamber of Commerce’s Young Professionals Organization, the National Society of Accountants for Cooperatives, and the American Institute of Certified Public Accountants. Amanda serves on the finance committee for the Boys and Girls Club of the North Valley, whose mission is to inspire and enable all young people to reach their full potential as responsible, productive and caring citizens. She also serves on the board and finance committee, as well as the long-range planning committee of Chico Oaks Adventist School.
- Member, American Institute of Certified Public Accountants
- Member, Young Professionals Organization
- Member, National Society of Accountants for Cooperatives
Geoff Chinnock joined Morrison in 2007 and serves as a practice area manager and advisor to clients in processing, agribusiness, distribution, manufacturing, marketing, and production agriculture. His service areas include virtually every aspect of Morrison’s Business & Accounting Advisory Services, with a focus on strategy and overall business management.
Geoff’s experience includes serving a broad range of clients from small businesses to international operations. Geoff assists clients in managing key relationships, including vendors, financial institutions, and insurance providers; directs short and long range financial forecasting; assists with cash flow and inventory management; and oversight of internal staffing with a focus on professional development (including recruitment and retaining of client’s finance & accounting staff). Geoff’s expertise encompasses costing, cost controls, systems improvement, and finance/accounting efficiency. He helps manage Morrison’s Business & Accounting Advisory Service practice area, providing internal oversight of key projects for the firm. He serves several clients as an interim CFO or controller, and conducts planning and feasibility projects.
Geoff joined Morrison following three years with Feather River Hospital in Paradise, California. Prior to joining Feather River, Geoff served with local and regionally based CPA firms providing advisory, tax, audit, and financial services to independent business clients. He holds a bachelor’s degree in business administration with an emphasis in accounting.
Geoff serves of the Board of the Butte Strong Fund, a philanthropic organization founded by the North Valley Community Foundation, Sierra Nevada Brewery and the Aaron Rogers Fund in response to the devastating 2018 Camp Fire in Paradise California and surrounding communities. He also serves on the Board for Youth for Change whose mission is to serve the well-being of children and their community in Butte County, California. He is a member and past President of the National Society of Accountants for Cooperatives, and he is an alumnus of the Butte Civic Pioneers leadership program.
- Member, Director, and Past President, National Society of Accountants for Cooperatives
- Board Member, Butte Strong Fund
- Board Member, Youth for Change
- Member and Past Chapter President, National Society of Accountants for Cooperatives
- Alumnus, Butte Civic Pioneers leadership program
Michelle Genova is responsible for Morrison’s business and office administration including managing key vendor relations, banking, and office administration. Michelle coordinates Morrison’s marketing, internet, and social media presence, working closely with our creative design and marketing consultants.
Prior to joining Morrison, Michelle worked as an insurance representative in a local office of a national firm, writing policies, assisting clients with claims and compliance issues, and providing assistance with the budget and business planning. She combined her education in law and an interest in flood insurance to research flood maps, federal regulations, and flood plain management to assist farmers struggling with mandatory flood insurance requirements.
Originally from the Yuba Foothills area, Michelle came to Chico as a student and graduated from California State University, Chico in 2013 with a bachelor of arts degree in anthropology and a minor in criminal justice. After graduating, Michelle spent a period of time living in Rome where she taught English as an au pair.
Michelle is a member of the Chico Noon Rotary, sits on the Rotaract Club of Chico Board of Directors and is also the club’s Program Director. As Program Director, Michelle fosters relationships with business leaders and facilitates regular speaking events to promote a value-added learning experience for growing professionals.
Michelle’s passion to support growing businesses has helped her develop the necessary skills to excel in her capacity as a B2B coordinator at Morrison.
- Member, Chico Noon Rotary
- Board of Directors, Rotaract Club of Chico
- Program Director, Rotaract Club of Chico
Ann Herbert assists Morrison clients with Executive Recruitment under Morrison’s People Solutions Services by identifying, screening, and interviewing potential candidates for key positions with Morrison clients. She serves Morrison clients in agribusiness, production agriculture, manufacturing, processing, distribution, and in the non-profit sector, seeking to find the best fit for each recruitment engagement, which can include finding and placing controllers, CFOs, bookkeepers, and other key positions.
Prior to joining the Morrison team, Ann worked as a consultant helping companies to develop their infrastructure by finding employees who worked best in their individual organizations, and by coaching, mentoring and developing employees. Ann also founded and launched a non-profit organization that developed programs to affirm women in their roles as wives and community leaders across the country.
Ann previously worked in developing strategic partnerships across the country with Educational Media Foundation, a contemporary Christian music radio network. Additionally, Ann was Chief Operations Officer for EyeCenter Optometry overseeing three locations in the Sacramento area. Ann also worked with the local affiliate of Susan G. Komen for the Cure, overseeing the annual Race for Cure event with more than 25,000 runners and walkers.
Ann has a master's degree with an emphasis in organizational management and an undergraduate degree from San Diego State University in radio and television
- Master of arts degree in organizational development
Daniel Paulsen serves Morrison clients with a range of services including interim controller roles and other accounting support, business planning and budgeting, system documentation and improvement, loan compliance and cash planning, accounting system conversions and client audit preparation and support. Daniel works primarily with clients in distribution, processing, agribusiness, and similar industries.
Prior to joining the Morrison team, Daniel worked as an Audit Manager at Deloitte and served four years in the United States Marine Corps. He holds a bachelor’s degree in business administration with a minor in Bible and theology from William Jessup University and a master’s degree in professional accountancy from the University of California, Davis, and is a licensed Certified Public Accountant.
- Master of Professional Accountancy degree
- Member, American Institute of Certified Public
- Member, National Society of Accountants for Cooperatives
- Member, Beta Gama Sigma
Tim Peters joined Morrison in 2011 and serves our clients in outsource CFO and controller level roles. Tim assists Morrison clients in industries including agribusiness, manufacturing and processing, distribution, and marketing, with a focus on costing, cost controls, cash flow budgeting and management, financial reporting and analysis, business efficiency, ROI analysis, and short- and long-range planning.
Prior to joining the Morrison team, Tim worked for Matson and Isom (now KCoe Isom), the region’s leading public accounting firm. While there, Tim worked in the firm's tax and audit departments, assisting both locally-owned and investor-owned companies in agribusiness, healthcare, and a variety of other industries.
Tim is a graduate of California State University, Chico, where he earned a degree in accounting and received the 2006 Harry L. Jefferson award for excellence in accounting. In 2015, he graduated from the NorCAL Academy of Leadership, a one-year educational program sponsored by Wells Fargo and Innovate Northstate. He is a member of the Chico Chamber of Commerce’s Young Professionals Organization and the National Society of Accountants for Cooperatives. Tim is a licensed Certified Public Accountant.
- Member, Young Professionals Organization
- Member, National Society of Accountants for Cooperatives
- Graduate, NorCAL Academy of Leadership
Dean Pritchett serves Morrison clients in outsource CFO and controller level roles in industries including food, agribusiness, trade associations, manufacturing and processing, distribution, and marketing. He specializes in management of accounting functions, financial analysis, assessment of accounting impact of operational decisions, internal controls, financial reporting, and multi-entity accounting and consolidation
Dean brings over a decade of professional accounting experience to the Morrison Business & Accounting Advisory team. Dean has served on an interim and outsource basis in CFO and controller level roles performing functions including accounting oversight, development and implementation of improved accounting processes and reporting, monthly and year-end financial analysis, cash flow planning, and budget preparation. Advisory services he provides include preparation of business projections and feasibility studies, audit preparation and assistance, accounting guidance, and general business advice.
Prior to joining Morrison, Dean worked as Accounting Director for a firm specializing in financial planning, and for four years as a Senior Assistant Controller for Oracle Corporation. Dean also worked six years in public accounting, including four with the west coast regional accounting firm Macias, Gini & O'Connell LLP (MGO).
Dean graduated from Pennsylvania State University in 2008 with a bachelor of science degree in accounting and is a licensed Certified Public Accountant.
- Member, National Society of Accountants for Cooperatives
Janae Swartz serves Morrison clients with executive recruiting in Morrison’s People Solutions Services practice area. Janae works closely with job boards and other advertising venues to promote open positions in unique and creative ways, performs reference checks, and provides other vital recruiting support.
Prior to joining the Morrison team, Janae worked for State Farm Insurance, a nationwide insurance agency firm. While there, Janae directly served local rice, almond, walnut, and prune growers, among countless other clients. Among her duties, she performed comprehensive insurance reviews, drafted new policies to determine the best fit for clients’ needs, and extended exceptional value to clients through above and beyond communication and service.
Janae holds a bachelor’s degree from California State University, Chico.
- Bachelor of arts degree, California State University, Chico
- Volunteer, Reading Pals
Hilary Tricerri serves Morrison clients in areas of grant writing, grant administration, project management, and with our People Solutions team assisting clients in their recruiting needs. She brings her talent and background in writing and communications to serve Morrison clients seeking competitive grant funding through the United States Department of Agriculture, California Department of Food and Agriculture, California Energy Commission, and other granting agencies. Additionally, she brings her experience in communication to build rapport and trust with clients and recruitment candidates alike to ensure both a great skill and cultural fit.
Prior to her role at Morrison, Hilary’s experience includes seven years as Associate Director with The International Foundation in the Washington DC area, whose mission is to fund and support US-based non-profit organizations that partner with poor communities in the developing world. In her position she worked closely with international leaders in government, business, and the non-profit sector to manage and execute projects and events. Before joining The International Foundation she served as Executive Assistant to the CEO and COO at International Justice Mission (IJM), a global organization that includes lawyers, investigators, social workers, and other professionals at work through 17 field offices and based in Washington DC. She was responsible for moving executive level projects and initiatives forward, assisting in cross-department coordination as well as communication and coordination with external stakeholders.
Hilary has been responsible for correspondence with, and event planning for, members of the US Congress and other high-ranking governmental officials, and has drafted testimony for Congressional hearings. She has developed and managed small and large teams, organizational projects and communication, as well as marketing materials and presentations. Hilary holds a Bachelor of Arts degree in Political Science from Westmont College in Santa Barbara, California. She is active in the local community and has served as Director of Missions at Chico’s Bidwell Presbyterian Church where she managed communication (e.g., print, digital, video) regarding opportunities to engage locally and internationally, served on the senior staff leadership team, and as a ministry coordinator.
- Bachelor of arts degree in political science from Westmont College in Santa Barbara, California
- President, Nord Country School Board of Directors