About

Plan. Perform. Succeed.

Our advisors are equipped with real-world industry experience, an extensive network, and above all, a passion for helping companies like yours reach their goals.

From Day 1, Morrison’s focus has on been recognizing, respecting, and meeting the needs of our clients. Our founder brought the perspective of both industry executive experience and senior management in what is now the world’s largest accounting and consulting firm; Morrison carries on that tradition with a team that combines professional service and real-world industry backgrounds. With an understanding of both top-notch service organizations and real-world client needs (and how they can collide rather than connect), our mission is to be a trusted advisor.

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Founded in 2002, Morrison today offers a robust team of professionals in three service areas: Business & Accounting Advisory, People Solutions, and food, ag, and energy related Grants. Headquartered in Chico, California, we also have personnel in the Sacramento area, as well as in the Midwest and Southeast United States, serving clients across the country.

As you will see in our Services page, our services are designed to fill needs that are both challenging and vital:

  • Interim or outsourced business, accounting, financial, and human resource roles and consulting.
  • Executive and management recruitment focused on your needs – not the need to make a commission.
  • Grant strategies to maximize your marketing, energy efficiency projects, equipment upgrades, training programs, and more.  

Whether it’s a temporary need, regular ongoing assistance, or a special project for which you require additional expertise, our experience with middle market organizations allows us to support clients from the start-up phase to growth and transition. Our industry focus expertise includes food, agribusiness, processing, distribution, manufacturing, marketing, trade associations, construction, and government.

We don’t hire advisors straight out of college. If you’re going to consult, you should probably know something. Brent Morrison, Founder

The Team

R. Brent Morrison

Founder & Principal

Brent Morrison founded Morrison in 2002. He has served organizations in processing, agribusiness, distribution, manufacturing, and other industries as an executive and advisor since 1981. Brent oversees Morrison's strategy and implementation, practice development, infrastructure development, and assists with services to Morrison clients. He brings special expertise in business planning, strategy, management, and financial analysis.

Read more about R. Brent Morrison

Prior to founding Morrison, Brent was Vice President and Chief Financial Officer of Sunsweet Growers Inc., one of the nation's premier producers of juices and dried fruit products.  Before joining Sunsweet, he was President of Butte County Rice Growers Association (BUCRA), an agribusiness service and supply company. As a Senior Manager with the “Big Four” accounting firm Deloitte, Brent led the Sacramento office's Food & Consumer Products Industry Group and helped found and direct the Sacramento office's forensic accounting practice.

Brent holds a bachelor’s degree in business administration from CSU, Sacramento and is a Certified Public Accountant (inactive).  He is a graduate fellow of the California Agricultural Leadership Program, a two-year educational fellowship hosted by four participating universities, and a certified Six Sigma “Champion.” 

Brent is a member and past President of the Far Western Chapter of the National Society of Accountants for Cooperatives, a member and past officer of Rotary, and a past director of the California Agricultural Leadership Alumni.  He has served with many professional and civic organizations, including an appointment to a state advisory board by then California Secretary of Food & Agriculture (and later USDA Secretary) Ann Veneman.

Qualifications

  • Founder & Principal
  • CPA (Inactive)
  • Six Sigma “Champion” certified
  • Graduate, California Agricultural Leadership Program, Class XXV
  • Past Chapter President, National Society of Accountants for Cooperatives

Toni Scott

Managing Principal

Toni Scott is responsible for Morrison's overall management and operations. She also leads and directs Morrison’s grant services, working with clients in government, food, agribusiness, manufacturing, production agriculture, processing, and marketing to plan, prepare for, and secure competitive state and federal grant funding. She also oversees grant administration of client projects and contributes to business plan and feasibility study projects and conducts strategic planning and facilitation. Toni directs Morrison’s external communications and industry outreach.

Read more about Toni Scott

Toni has written and/or overseen the preparation of most of the ~$410 million in successful grant proposals Morrison has written over the history of the company. These include grant proposals for industry commodity associations; grower-owned cooperatives; private for-profit entities; trade associations, and nonprofit organizations. 

Toni holds a bachelor’s degree in political science and agriculture business from California State University, Chico, and a master’s degree in print journalism from Boston University. She worked for the Chico Enterprise-Record, a daily newspaper, for three years, covering city government and stories related to business, agriculture, education, and public safety.

Toni is the current chair of the nonprofit Jesus Center, past Chair of the City of Chico Planning Commission and is the past Chair of the Board for the Chico Chamber of Commerce. She is the past President of the Chico Chamber of Commerce Young Professionals Organization, a member of the Butte County Farm Bureau Board of Directors, a founding director of the Butte Agriculture Foundation, past chair of the Butte County Young Farmers and Ranchers, a former appointed member of the City of Chico Sustainability Task Force and a former appointed member of the Butte County Library Advisory Board. She is a graduate of the California Farm Bureau Federation's Leadership Farm Bureau program and a former contributing business columnist for the Chico News and Review.

Qualifications

  • Master of science in Print Journalism
  • Member, Past Chair, Chico Planning Commission
  • Board Member, Butte County Farm Bureau
  • Board Member, Past Chair, Chico Chamber of Commerce
  • Board Member, Chair, Jesus Center

Carlos Penning

MANAGER, PEOPLE SOLUTIONS

Carlos Penning manages Morrison’s People Solutions practice area, covering clients in industries including agribusiness, manufacturing and processing, distribution, municipalities, and non-profits, focusing on executive recruiting, organizational development, strategic planning, and human resource strategy. Carlos is a seasoned organizational health consultant with more than 25 years of experience leading, developing, and transforming leadership teams across diverse sectors and cultures.

Read more about Carlos Penning

Carlos helps organizations identify and recruit high-caliber executive and management talent that aligns with their culture, vision, and long-term goals. His approach combines emotional intelligence, cultural sensitivity, and strategic insight to ensure every placement is a catalyst for organizational growth. As a certified Working Genius Facilitator, Carlos leverages proven frameworks to uncover candidates’ strengths and ensure team alignment.

Carlos has advised boards, executive teams, department heads, and staff teams on succession planning, leadership transitions, and organizational redesign, most recently through the consulting firm Ginosko International. His work included guiding businesses through restructuring after generational leadership changes, resulting in revitalized culture and in some cases near-doubled revenue. Examples of his impact include facilitating executive, leadership, and staff team realignment projects to improve collaboration and long-term strategic execution for companies such as Holbrook’s Clearance Center, Total Concepts, and Seed Company.

Carlos served as Executive Director for Youth With A Mission Chico for nearly a decade, where he led a team of 100+ staff across international initiatives. He currently serves as Chairman and in other Board officer roles for multiple nonprofit boards in the U.S. and abroad. He understands the critical leadership dynamics in both nonprofit and business settings. He has led organizations through complex changes—from operational realignment and staff reorganization to international expansion—giving him a deep, practical understanding of organizational leadership. He brings a unique blend of executive experience, team-building acumen, and people-first leadership to every engagement, uniquely positioning him to serve our Morrison clients in the agribusiness, manufacturing, processing, distribution, non-profit and government sectors with executive recruiting, organizational development, and strategic planning services.

Carlos holds a Master’s degree in team-based communication and is a certified Working Genius Facilitator, by Patrick Lencioni’s Table Group.  Carlos is also a dedicated member of the Society for Human Resource Management (SHRM), leveraging a vast network and professional resources to stay at the forefront of human resources, trends, and best practices.

QUALIFICATIONS

  • Master of Arts, Team-Based Communication
  • Certified Working Genius Facilitator (Patrick Lencioni’s Table Group)
  • Member, Society for Human Resource Management (SHRM)
  • English (Full professional)
  • Spanish (Native or bilingual)

Sarah DeForest

Manager, Grants

Sarah manages Morrison’s Grants Services practice, helping clients in government, food, agribusiness, manufacturing, production agriculture, processing, and marketing to plan, prepare for, and secure competitive state and federal grant funding.

Read more about Sarah DeForest

Sarah joined Morrison with two decades of experience in agricultural communication, writing, and project coordination, most recently in the College of Agriculture at California State University, Chico, where she was director of external relations. Prior to that role she worked in philanthropic development, human resource consulting, student recruitment, and public relations.

Sarah’s passion for agriculture ignited at a young age, growing up in a cattle ranching family and participating in 4-H and FFA. She earned her bachelor’s degree in agriculture with an option in animal science at California State University, Chico. She is a graduate of the California Agricultural Leadership Program, and she has received numerous awards for her service to agriculture and the community, including the 2020 Common Threads North Award, the 2019 Farm City Celebration Community Service Award, and the 2011 Butte County CattleWoman of the Year.

QUALIFICATIONS

  • Class 39, California Ag Leadership Program
  • Member, California CattleWomen’s Association
  • Member, California Farm Bureau
  • Member, California Women for Agriculture

Melissa Deen

Grant Administration, Bookkeeping, & Support Services Specialist

Melissa Deen serves Morrison clients with grant administration services and support, deadline compliance, adherence to program requirements, project reporting, and reimbursement requests. Additionally, Melissa assists the Morrison team with scheduling, client onboarding, client service activities, and outreach efforts.

Read more about Melissa Deen

Melissa brings 10 years of administration, organization, communication, and bookkeeping experience to the Morrison team with a passion to effectively meet our clients' needs.

Prior to joining Morrison, Melissa worked as an Executive Assistant at Women’s Resource Clinic in Chico where she was initially responsible for accounts receivable and administration. Melissa excelled in her position and was appointed Director of Development, overseeing the organization's fundraising, planned events, donor relationships, and seeking sponsorship opportunities. Additionally, she has enjoyed lending her skills as a bookkeeper to two churches in the local community and substituting long-term as an office manager at her son’s school.

Qualifications

  • Over 10 years administrative, organization, communication, and bookkeeping experience

Sandra Feingold

Consultant, Grants Services

Sandra Feingold serves Morrison clients in areas of grant writing, grant administration, and project management. She brings her skills and experience in marketing, journalism, and public relations to effectively serve clients seeking competitive grant funding through the United States Department of Agriculture, California Department of Food and Agriculture, California Energy Commission, and other granting agencies.

Read more about Sandra Feingold

Before joining the Morrison grants team, Sandra worked as a Social Media and Content Coordinator in an agency setting where she used her skills in social media and storytelling to write blogs, create content for platforms, leverage branding, and develop strategies to help her client’s achieve their goals across a variety of industries. In a previous role as a Live Events Logistics Coordinator for a philanthropic team building company she planned events ranging from 15 to 3,000 participants. There, she later became the Marketing Administrator where she developed the in-house marketing department and aided in rebranding. It was Sandra’s beginning in sports events and journalism for intercollegiate athletics that laid the foundation for her career path to date.

Sandra’s professional experience is bolstered by her leadership and background in 4-H, FFA, athletics, collegiate student government, and Alpha Omicron Pi Fraternity. She is an active member of Young Farmers & Ranchers and continues to volunteer for her sorority, American Legion Auxiliary, her church’s high school youth group, and wherever she can serve her community.  

QUALIFICATIONS

  • Certified Social Media Specialist, Digital Marketer
  • Bachelor of Arts Degree in Journalism: Public Relations, Minor in Agricultural Business from California State University, Chico

Michelle Genova

Consultant, Grant Administration & Bookkeeping

Michelle Genova serves Morrison clients in a range of services including grant administration and reporting, monthly financial statement reporting, accounts receivable and preparation of billings, accounts payable and preparation of payments, payroll and related reporting, account reconciliations, external reporting, and related bookkeeping and support services.

Read more about Michelle Genova

Michelle first joined Morrison as the Business & Marketing Coordinator and was responsible for Morrison’s business and office administration including managing key vendor relations, banking relationships, and office administration. Michelle also coordinated Morrison’s marketing efforts, working closely with its creative design and marketing consultants. After completing her Associate's Degree in Accounting, she transferred to the Morrison Bookkeeping Services team.

 

Prior to joining Morrison, Michelle worked as an insurance representative in a local office of a national firm, writing policies, assisting clients with claims and compliance issues, and providing assistance with the budget and business planning. She combined her education in law and an interest in flood insurance to research flood maps, federal regulations, and flood plain management to assist farmers struggling with mandatory flood insurance requirements.

 

Originally from the Yuba Foothills area of California, Michelle came to Chico as a student and graduated from California State University, Chico in 2013 with a bachelor of arts degree in anthropology and a minor in criminal justice. After graduating, Michelle spent a period of time living in Rome where she taught English as an au pair.

 

After discovering a newfound passion for accounting with Morrison, Michelle earned an associate’s degree in Accounting as well as a Certificate of Achievement in accounting from Butte Community College. Previously, Michelle was a member of the Chico Noon Rotary; sat on the Rotaract Club of Chico Board of Directors as well as served as Program Director; and served as auction chair for the 2022 Evening with Catalyst fundraising gala, an event supporting the Catalyst Domestic Violence Services non-profit.

QUALIFICATIONS

  • Associates Degree, Accounting
  • Certificate of Achievement in Accounting
  • Bachelor of Arts, Anthropology
  • Past President, Rotary Club of Henryetta OK
  • Henryetta Young Professionals & Entrepreneurs, Associate Director
  • Okmulgee County Farm Bureau Member
  • Chair, Okmulgee County Young Farmers & Ranchers
  • Henryetta Chamber of Commerce Member
  • Henryetta Labor Day Committee Member

Brett Goodlin, CPA

Consultant, Business & Accounting Advisory Services

Brett Goodlin serves Morrison clients in a range of services including outsource controller roles, planning and budgeting, system documentation and improvement, loan compliance and cash planning, accounting system conversions, and audit support. With nearly 20 years’ experience in private industry and nonprofit accounting and finance, Brett assists Morrison clients in agribusiness, nonprofit, and other industries.

Read more about Brett Goodlin, CPA

Prior to joining the Morrison team, Brett held a key accounting position with a California based agribusiness and CPG firm with a national presence. Brett previously spent 13 years at Compassion International, where he coordinated consolidation and migration of 26 separate accounting systems across 24 countries to a single global accounting system, prepared consolidated monthly financial reports for ten international partners, and other finance and accounting functions.  His previous consulting experience included work with nonprofit, agribusiness, and other private industry companies.

Brett is a graduate of the University of Colorado, where he earned a Bachelor of Science degree in accounting. He is a Certified Public Accountant. 

QUALIFICATIONS

  • CPA
  • Bachelors of Science in Accounting
  • Tyler Technologies ERP Pro
  • Dynamics 365 Business Central proficiency
  • Workday ERP proficiency
  • Xero Accounting Software, Certified Advisor

Joyce McChesney

Business Administrator

Joyce McChesney is responsible for Morrison’s business and office administration, including managing key vendor relations, banking, and office administration. Joyce coordinates Morrison’s marketing newsletter, and internet presence, working closely with our team and our creative design and marketing consultants.

Read more about Joyce McChesney

Joyce previously served in an administrative and client service role for a Chico based business, serving medical professionals and clients. Her responsibilities included working with the public, managing records and reports, detailed external correspondence and accuracy of records, scheduling and confirming appointments, closing the daily books, and ensuring accurate reconciliations.

QUALIFICATIONS

  • Bachelor's degree, CSU Chico
  • Associates of Science degree, Santa Monica College
  • Over six years of experience in administration and client support

Regan Penning

Consultant, Grants Services

Regan Penning serves Morrison clients in grant writing, grant administration, and project management, drawing on her background in media, communications, and public relations to support competitive grant funding pursuits through the United States Department of Agriculture, California Department of Food and Agriculture, California Energy Commission, and other agencies. She also brings expertise in marketing strategy and creative services, with skills in print and web design that enhance client projects and strengthen Morrison’s ability to deliver compelling, high-quality results.

Read more about Regan Penning

Prior to her role at Morrison, Regan worked for over ten years as director of communications at Youth With A Mission in Chico, California, after serving nine years in Guatemala City, Guatemala, in bilingual communications for the same non-profit organization. As communications director, Regan oversaw all media and marketing efforts as well as mobilization of college students into community and global outreach initiatives. She has served in leadership development, volunteer training, mentorship, and team debrief and evaluation. The missions training program for Guatemalan teens Regan co-founded in 2001 has trained hundreds of underserved youth, many of whom now serve throughout Central and South America.

Regan holds bachelor’s degree in Public Relations with a minor in Spanish from California State University, Chico, and completed Biblical Studies at the University of the Nations.

QUALIFICATIONS

  • Director of Communications, Youth With A Mission (YWAM), Chico
  • Bachelor’s degree in Public Relations with a minor in Spanish, CSU Chico

Mayra Price

Bookkeeping & Support Services Specialist

Mayra Price serves Morrison clients in a range of services including monthly financial statement reporting, accounts receivable and preparation of billings, accounts payable and preparation of payments, payroll and related reporting, account reconciliations, external reporting, and related support and services.

Read more about Mayra Price

Prior to joining the Morrison team, Mayra worked as an Accounts Payable Clerk for a Chico based general engineering contractor and aggregate producer, providing financial, administrative, and clerical support, including managing, processing, verifying, and reconciling various accounts.

Mayra started her career with a privately owned bookkeeping firm, where she assisted clients with bookkeeping services including accounts payable and receivable, account reconciliations, payroll processing, quarterly and monthly tax returns, and operating and business taxes. While there, she worked in a variety of industries, with a focus on small business and businesses with multiple legal entities.

Mayra holds an associate’s degree in Accounting, as well as a Tax Preparer and Accounting/Payroll Clerk certifications from Butte Community College. She is a member of the American Institute of Professional Bookkeepers, and serves on the Finance Committee of the Boys & Girls Club of the North Valley. Mayra is bilingual, speaking English and Spanish fluently.

QUALIFICATIONS

  • Associates Degree, Accounting
  • Tax Preparer certificate
  • Accounting Clerk certificate
  • Member, American Institute of Professional Bookkeepers
  • Finance Committee, Boys & Girls Club of the North Valley.
  • Bilingual (Spanish/English)

Hannah Schiek, CPA

Consultant, Business & Accounting Advisory Services

Hannah Schiek recently joined the Morrison team as a Business & Accounting Advisory Services Consultant. In this role she serves Morrison clients in a range of services including outsource controller roles and accounting support, business planning and budgeting, system documentation and improvement, loan compliance and cash planning, accounting system conversions, and audit support. Hannah assists Morrison clients in distribution, processing, agribusiness, agricultural cooperatives, nonprofits organizations, and other industries.

Read more about Hannah Schiek, CPA

Prior to joining the Morrison team, Hannah was a Senior Associate at Pinion, the region’s leading public accounting firm. While there, she worked in a variety of industries, with a focus on agribusiness.

Hannah holds a bachelor’s degree in Business Administration, with an emphasis on accounting from California State University, Chico, and is a licensed Certified Public Accountant (CPA).

Qualifications

  • CPA
  • Bachelor's degree in Business Administration, with an emphasis on Accounting

Melissa Tanner

Executive Assistant

Melissa Tanner works directly with Morrison's Managing Principal and is responsible for related communications management, project management, calendar management, coordination of practice development efforts, assistance with client service, administrative support, travel arrangements, and other duties that help organize and facilitate the responsibilities of the Managing Principal.

Read more about Melissa Tanner

Prior to joining Morrison, Melissa worked as a Project Manager and Development Specialist at North State Planning and Development Collective, a nonprofit working to advance the economic vitality of the North State. There, she designed and managed projects related to broadband adoption and deployment, educational pathways, natural resources, and supporting small businesses. She also holds a certification in Results Based Facilitation.

Additionally, Melissa has experience as a Research Assistant and has participated in the design and implementation of feasibility studies, survey and interview analysis, data analysis and visualization, and policy research.

Melissa is a graduate of Chico State where she earned a Bachelor’s degree in Public Administration.

QUALIFICATIONS

  • Bachelor’s degree in Public Administration
  • 6 years of experience in administration, grant writing, project management

Jessica Lazdins Vuk

Consultant, Grants Services

Jessica Lazdins Vuk serves Morrison clients in areas of grant writing, grant administration and project management. She brings her talent and background in writing and communications to serve our clients in seeking competitive grant funding through the United States Department of Agriculture, the California Department of Food and Agriculture, the California Energy Commission, the California Department of Transportation, the California Department of Parks and Recreation, and other granting agencies.

Read more about Jessica Lazdins Vuk

Prior to her role in Morrison, Jessica worked for over a decade in the international nonprofit sector in Sarajevo, Bosnia-Herzegovina, equipping college students with educational and life skills through foreign language courses, seminars, mentoring, leadership development and community outreach initiatives. As Sarajevo Team Leader, Jessica managed the branch of the organization located in the capital city of Sarajevo. Her duties included overseeing all organizational activities; leading communication and marketing efforts; managing the Sarajevo staff team; executing strategic planning sessions; and developing key partnerships with external stakeholders.

Additionally, Jessica served as Marketing Coordinator at Bon Appetit Sarajevo, a family-owned, fine-dining bistro. She had a supportive role in the business, alongside her spouse who owned and managed the restaurant. Jessica developed Bon Appetit Sarajevo’s marketing strategy and all promotional materials; she also managed all social media profiles. Bon Appetit Sarajevo was among Tripadvisor’s Top 5 restaurants in the city during Jessica’s tenure.

Jessica holds a bachelor’s degree in English and Comparative History of Ideas from the University of Washington. She has a master’s degree in Global Leadership from Fuller Theological Seminary.

QUALIFICATIONS

  • Bachelor of Arts degree in English and Comparative History of Ideas from the University of Washington
  • Master's degree in Global Leadership from Fuller Theological Seminary

Justin Webb

Consultant, Business & Accounting Advisory Services

Justin Webb serves Morrison clients in a range of services including outsource controller roles and accounting support, business planning and budgeting, system documentation and improvement, loan compliance and cash planning, accounting system conversions, and audit support. Justin assists Morrison clients in distribution, processing, agribusiness, agricultural cooperatives, nonprofits organizations, and other industries.

Read more about Justin Webb

Prior to joining the Morrison team, Justin was assistant controller at a large California walnut handler, processor, and private label manufacturer (including trail mixes and roasted, flavored, and natural packaged nut products).  His clients at Morrison include agribusiness companies, agricultural cooperatives, and nonprofit organizations.  

Justin started his career with KCoe Isom (now Pinion), the region’s leading public accounting firm, where he worked as a Senior Associate in the firm’s tax department. While there, he worked in a variety of industries, with a focus on agribusiness.

Justin holds a bachelor’s degree in Accounting, with minors in business administration and Bible & theology from Simpson University.

Justin and his wife have served as a Caring Community Team for the nonprofit organization, Creating Caring Communities, with a mission of connecting people to their neighbors and communities.

QUALIFICATIONS

  • Bachelor's Degree, Accounting
  • Member, Alpha Chi - National College Honor Society

Questions?

We’ve worked with a wide variety of clients on a broad range of projects and are happy to discuss solutions that can best fit your needs.

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