Sonoma County Winegrape Commission seeking 100% sustainability

Yesterday, the Sonoma County Winegrape Commission was in the news for setting a goal of having 100% of their vineyard and winery members certified sustainable by 2018.

If achieved, the goal would make Sonoma County the first wine region in the nation to be 100 percent sustainable. The San Francisco Chronicle story noted that the charge is ambitious, but the commission’s president Karissa Kruse said the principle was simple: implementing good farming practices that preserve the land. Kruse also added that there is financial incentive to sustainability, with more consumers seeking out sustainably-grown wines.

The story quoted Kruse as saying: "It's being a good steward, a good employer and a good neighbor."

Sonoma County Winegrape Commission is a longtime client of Morrison and we are looking forward to celebrating with them when they achieve this goal!

About the Author

+Toni Scott is a consultant with Morrison, providing business valuations, business planning (including budgeting, cash flow forecasting, strategic planning), feasibility studies, interim executive CFO services, competitive grant writing and special projects that don't fit into any conventional category. You can contact Toni directly at or via telephone at 530-893-4764 ext. 205.

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