Sonoma County Winegrape Commission seek 100% sustainability
Yesterday, the Sonoma County Winegrape Commission was in the news for setting a goal of having 100% of their vineyard and winery members certified sustainable by 2018.
If achieved, the goal would make Sonoma County the first wine region in the nation to be 100 percent sustainable. The San Francisco Chronicle story noted that the charge is ambitious, but the commission’s president Karissa Kruse said the principle was simple: implementing good farming practices that preserve the land. Kruse also added that there is financial incentive to sustainability, with more consumers seeking out sustainably-grown wines.
The story quoted Kruse as saying: "It's being a good steward, a good employer and a good neighbor."
Sonoma County Winegrape Commission is a longtime client of Morrison and we are looking forward to celebrating with them when they achieve this goal!
About the Author
Toni Scott is the managing principal at Morrison. To get in touch with Toni, please find contact information for Morrison here.