The Importance of “Company Culture”

It seems like over the past couple years, the phrase “company culture” has become a buzzword when discussing work environments.

During a meeting with a client recently, I heard an interesting take on this subject that caused me to think about company culture in a new light.

His comment, to paraphrase, was that a company culture would evolve whether you plan for it or not, so your best bet is to create the culture you want from the start.

To me, this makes the establishment of a positive workplace environment all the more important. Not only can a positive company culture attract and retain talent, but failing to focus on your company’s culture can create a corrosive environment for employee development and morale. If the development of a positive working environment that adapts to the strengths of its employees isn’t a high priority for management, chances are the environment that evolves won’t be a positive one.

+Tim Petersis a consultant with Morrison, providing business valuations, business planning (including budgeting, cash flow forecasting, strategic planning), feasibility studies, interim controller services, competitive grant writing and special projects that don't fit into any conventional category. You can contact Tim directly at tpeters@morrisonco.netor via telephone at 530-893-4764 ext. 208.

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