The Irony of Age

Although it goes by several names, you’ve probably heard about it before. Even if you’ve never heard of it you’ve definitely experienced it. It’s the “Time, Energy and Money Conundrum” or my favorite “The Irony of Age”.

It goes like this: In your youth you have Energy and Time, but no Money. When you’re middle-aged you have Energy and Money, but no Time. When you are older you have Time and Money, but no Energy.

Take a moment and think about it, does that feel true to you? Wouldn’t it be nice if there was a way to have all three?

This all boils down to knowing what your resources are and having a plan to best use them. If you’re in your youth and you’ve got both energy and time, I’d be willing to bet that there’s a middle-aged or older person looking to trade some of their money for your time or energy (give me a call, I’ve got three cords of firewood that needs to be split and stacked). In other words, find your niche.

If you’ve got a business, take stock of your resources. What makes your business unique? What is its appeal? Now who needs what you’ve got to offer? Go talk to them. You don’t need to be Wal-Mart and sell to the masses. Find what makes your business different than the rest and look for people who need your product or service. So get out there and use the resources you have and get all three!

About the Author
Geoff Chinnock is a consultant with Morrison, working primarily in our Business & Accounting Advisory practice. To get in touch with Geoff, please find contact information for Morrison here.


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